6 Email Templates for Backlink Outreach (That Get Results)

One effective way to achieve a successful SEO campaign is by building backlinks. But you should understand that cold outreach can be frustrating. In some cases, you may end up getting low response rates. Besides, you can also face issues like ignored emails and zero responses. If this is your daily nightmare, then understand you're not alone.

To help you achieve a successful backlinks outreach, experts at KarmaLinks recommend using this guide. As you read on, you'll discover 6 proven email templates for backlink outreach that deliver results in 2025.

Try KarmaLinks.io first!

If you've ever tried backlink outreach before, you’ll agree that it's not a straightforward approach to generating backlinks. Does it work? The simple answer is yes. The only issue, however, is that it takes a lot of time and effort for results to be seen.

If you're tired of getting low backlinks, then we recommend using KarmaLinks.io instead. Of course, this platform is an excellent alternative to email outreach. Instead of spending hours sending emails that may be ignored, all you need is to join the KarmaLinks backlink exchange club.

In case you don't know, KarmaLinks.io is a free, private backlink exchange platform. It's specifically created for B2B SaaS businesses. 

This platform uses a point-based system. When you become a member, you have to earn Karma Points™. It's simple; all you need is to provide backlinks to other websites. You’ll be able to use these points to acquire quality backlinks from other authoritative sites.

KarmaLinks offers many benefits you'll certainly like. Some of them include:

• No cold email outreach
• No begging for quality backlinks 
• You won't need to worry about unanswered emails
• No need to chase replies
• No wasted efforts on low-quality websites

Tips for pitching your backlinks

To successfully pitch your backlink, below are a few things we recommend:

• Start by identifying who you're looking to reach out to. You have many options when it comes to finding your link prospects. A good approach is to use a reliable email finder. Alternatively, you can use Google and other search engines to find publicly listed email addresses. Lastly, you can check the prospect's official website to see if they added email addresses.
• Once you have your prospect’s list, you can go ahead and create your email templates. You can check below to find 6 different email templates that work for backlink outreach.
• After crafting your email templates, all you need is to send the emails to your prospect's list. You should also create follow-up emails. It should be automatically sent if your prospects fail to respond to your first email.

6 email templates for backlink outreach 

Request a placement on resource pages

Today, many authoritative websites have resource pages. These pages are designed to list helpful links related to a specific niche. The question now is—do you have high-quality content? If yes, you can always reach out to these sites, requesting them to place your content in their resource pages.

Below are good email templates worth using to request placement.

Subject: Great resource for your [Industry] page

Hi [First Name],

I ran into your [Resource Page Name] and found it super helpful. Thank you for curating such valuable resources!

I recently came up with a [Topic] guide. Your readers will certainly find this content useful. It covers [Brief Description]. It's also backed by data and expert insights.

Would you consider adding it to your resource page list? You can check it out here: [the content’s URL]. Either way, thanks for your time, and keep up the great work!

Best, [Your Name]

The aforementioned template didn't encourage asking for a link. This is exactly how it should be. Instead, it should only show exactly how the content will add value to the website’s resource page.

Try guest post collaboration emails

When we say “guest post collaboration,” we mean offering authoritative sites your high-quality content. In exchange, you'll be given a backlink. This approach is very effective if you know your way around it.

To create an email template, here is exactly what we suggest:

Subject: Guest post idea for [Website Name]

Hi [First Name],

I love the content that you shared on [Website Name]. This is especially true for the post on [Related Topic]. I’d love to bring value to your audience by contributing a guest post.

Here are a few topics I had in mind:

• [Topic 1]
• [Topic 2]
• [Topic 3]

Would love to hear your thoughts! This post won't only be well-researched. In addition, I’ll ensure it aligns with your readers’ interests. Looking forward to your response!

Best, [Your Name]

Use broken link email outreach 

When we say broken links, we mean spotting a link in an authoritative site’s blog post. You can take advantage of this broken link by asking the blog post owner to replace it with your content.

Here's what the email template looks like:

Subject: spotted a broken link in your blog post 

Hi [First Name],

I was reading your [Blog Post Name] and found it super insightful! While scrolling through it, I noticed a broken link—[Broken Link URL].

If you’re open to suggestions, I’d like to suggest a  [Similar Topic] resource that could be a great replacement: [Your URL].

Either way, just wanted to give you a heads-up! Let me know what you think.

Best, [Your Name]

Use “I mentioned you”

This approach involves featuring someone in your content. After that, you need to reach out to the person, letting them know that you mentioned them. This approach can always up your chances of the site linking back to your page.

Subject: I mentioned you in our latest post!

Hi [First Name],

I just published a post on [Topic]. The post highlighted your [Website Name] as an excellent example of [Mentioned Topic].

You can check it out here: [Your URL].

If you think your audience would find it valuable, feel free to share it.

Best,

 [Your Name]

Mutual benefit link exchange 

A few websites still allow for reciprocal link exchanges. This approach comes with mutual benefits for both parties.

Below is the email template

Subject: Let’s help each other grow 🚀

Hi [First Name],

I came across your site and love your content on [Topic]. I run [Your Website], where we publish high-quality content on [Industry].

I’d love to collaborate and exchange links where it makes sense. Here’s one of our articles that might be relevant to your readers: [Your URL].

If you have any posts you’d like me to check out, send them over! Looking forward to working together.

Best,

 [Your Name]

The skyscraper approach

The skyscraper approach is a term coined by Backlinko's Brian Dean. To get started, you need to first create a high-quality resource on a specific topic. After that, all you need is to reach out to site owners who often link to similar articles.

Subject: A better version of [Old Post Title]

Hi [First Name],

I noticed you linked to [Old Article Name] on your site, and I found it really useful. However, I recently put together an updated guide on [Topic], which includes [New Data, Better Insights, etc.].

Would you be open to checking it out? If you think it’s a better fit for your readers, I’d love for you to consider linking to it: [Your URL].

Let me know your thoughts!

Best, [Your Name]