A Comprehensive Guide on How to Get Free Backlinks for Your Website

Backlinks are very important to every SEO campaign. They work by signaling to search engines that your site is reliable, valuable, and authoritative. This allows Google and other search engines to rank your site properly.

You have many options when it comes to getting backlinks to your site today. You can always invest in paid link-building approaches. Alternatively, there are a couple of free backlink strategies you can apply to improve your site’s ranking. In the rest of this guide, you'll discover the best free methods for building backlinks to your website.

Are backlinks important?

Backlinks are very important for search engine optimization. Google and other search engines use backlinks to determine whether or not a website is credible and authoritative. This explains why you need backlinks to rank higher. It's simple, the more authoritative sites that link to you, the higher your chances of ranking better and achieving increased visibility.

Keep in mind that backlinks are never created the same. Low-quality backlinks May end up affecting your website or giving you zero results. This explains why you need to always target high-quality links from credible sources.

Top strategies for getting free backlinks to your site

As earlier mentioned, there are a couple of free backlink strategies worth trying today. But can these strategies guarantee you high-quality backlinks? The simple answer is yes—if you follow the best practices below:

Focus on guest posting

In simple terms, guest posting is a practice that involves publishing your articles on another person's site. This approach comes with a few benefits—such as improved brand visibility and increased traffic. Today, guest posting is one of the best approaches to earning free, top-quality backlinks.

To get started, you need to first identify websites that accept guest posts. These websites should fall under your niche for effective results. Once you find the best sites, all you need is to pitch valuable content ideas. But ensure the ideals align with the site’s audience. Lastly, craft high-quality, unique, and shareable content.

Try backlink exchange networks—KarmaLinks.io

Guest posting certainly works if you know your way around it. However, we won't advise you to focus only on this approach for free backlinks. In addition, you can try using some top, free backlink exchange networks. A good example is KarmaLinks.io.

If you run a B2B SaaS business, then KarmaLinks.io is certainly right for you. This platform will provide you with a structured way to gain free backlinks that matter.

KarmaLinks and other reliable backlink exchange networks are very reliable. With the right strategies, you can rely on them to achieve high-quality, do-follow links from credible sites at no cost. Interestingly, you don't necessarily need to link back to the same source.

Here's a step-by-step guide on how KarmaLinks.io works:

• KarmaLinks uses a point-based system. To earn Karma points, you need to start by providing backlinks to relevant sites.
• Once you've gathered enough points, you'll be able to receive quality backlinks from other authoritative websites.

The good thing about KarmaLinks is that it ensures fair and spam-free backlink exchange. The point-based system, managed by an automated AI algorithm, ensures ethical exchanges.

Understand that this platform thoroughly vets its users before accepting links. Its thorough verification ensures authenticity and relevance. Furthermore, this platform only accepts websites with do-follow links and a minimum domain rating (DR) of 15. This screening process ensures the platform can match you with reliable sites for quality backlinks.

Help a Reporter Out (HARO)

Help a Reporter Out, or HARO is another effective approach to getting free backlinks. This approach allows you to attend to journalist queries for backlinks.

To get started, you need to sign up as a source. After that, you can always respond to journalist queries in your niche market. These responses can come in the form of articles. If the journalists end up using your articles, they’ll provide you with backlinks by linking to your site.

Create valuable and shareable infographics 

You should never underestimate the importance of infographics for backlinks. The best-crafted infographics tend to attract people easily. People use infographics in their content because of their visually appealing way of presenting complex topics.

To get the most out of this strategy, you need to create insightful, well-designed infographics:

• To get started, you need to first identify trending topics in your niche.
• Research the topics and design visually appealing infographics to present the information in a more simplified way. Tools such as Canva should help you come up with the perfect infographic designs.
• Publish the infographics on your blog, using embedded codes.
• Lastly, consider promoting the content on social media platforms and top infographic submission platforms.

Focus on case studies, surveys, and original research

Case studies, surveys, and original research can easily attract backlinks naturally. This is possible because they offer unique, valuable insights. Top websites often reference these insights to help their readers better understand complex topics.

To get backlinks with surveys, below are a few best practices we recommend:

• Start by conducting a survey on relevant topics.
• Convert your findings into a well-crafted blog and publish it.
• Share the blog post with industry experts—such as bloggers and journalists. You can also submit it to authoritative directories.

If the industry experts find your surveys relevant, they'll reference them and link to your blog post. This allows you to get backlinks that matter for higher rankings.

Try broken link-building 

When we say broken link building, we simply mean—finding dead links on other websites and offering your content as a replacement. Broken links are never good for any website. They restrict search engines from crawling the website. This lowers search rankings and reduces the credibility of the site.

Every website owner understands how dangerous broken links are. By helping them to spot dead links, they'll be more than willing to use your content as a replacement.

To get started with this strategy, here are a few things we recommend:

• Use the necessary tools to find broken links on relevant websites in your industry.
• Reach out to the website owner and suggest your content as a replacement for the dead links.

Broken link building is certainly a win-win for you and other website owners. Once done the right way, you can always expect free backlinks that matter.

Wrapping up

Free backlinks are certainly effective but getting them isn't straightforward. You need to invest your effort, creativity, and patience if you want quality backlinks to your site. One effective and stress-free way to acquire free links back to your site is through the use of backlink exchange networks.

With KarmaLinks, you can easily earn quality backlinks by earning points at no cost. To get started with free backlinks, you can visit KarmaLinks.io today.